Bhubaneswar: VIDA, powered by Hero, is bringing its festive spirit to Odisha this Durga Puja through a special thematic installation. As part of the association, VIDA will unveil a specially created installation that celebrates the spirit of strength, energy and progress associated with the festive season, while bringing its vision of smarter and cleaner mobility closer to the people of Odisha. The pandal will be open for visitors starting at Rasulgarh Durga Puja Committee, Bhubaneswar.
The installation draws on the idea of Shakti as a symbol of strength and positive energy, while bringing in a contemporary interpretation of smart and sustainable mobility. The installation will feature an illuminated artistic representation of Maa Durga, complemented by two life-size VIDA battery sculptures.
Through the installation, VIDA aims to participate in one of Odisha’s most cherished cultural celebrations while introducing its own expression of energy, innovation and progress. The creative brings together the festive spirit of Durga Puja with VIDA’s commitment to cleaner and smarter mobility, while keeping the cultural and devotional significance of the celebration at its heart.
VIDA continues to strengthen its engagement with consumers in Odisha through experiences rooted in local culture and community.
